Brand & Marketing Manager - PT Multi Citra Rasa (RASA Group)

Join PT Multi Citra Rasa (RASA Group) as a Brand & Marketing Manager and take the lead in shaping the future of our brand portfolio. In this dynamic role, you will drive brand awareness, refine positioning strategies, and enhance target market clarity across our diverse range of products. Based in Kabupaten Tangerang, Banten, you'll be part of a team that is committed to innovation and excellence.

As a Brand & Marketing Manager, you will develop and implement comprehensive marketing strategies that align with our company's vision. You will work closely with cross-functional teams to ensure that our brand messaging is consistent and compelling. Your daily tasks will include market research, competitor analysis, and the creation of engaging content for our target audience.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to enhance brand awareness and market share.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Create and manage marketing campaigns using tools like Google Ads, Meta Ads, and email marketing platforms.
• Oversee the development and execution of brand guidelines and positioning strategies.
• Manage the brand portfolio, ensuring consistency and quality across all products.
• Monitor and analyze marketing performance using data analytics tools like Google Analytics and Tableau.
• Collaborate with the sales team to align marketing efforts with sales targets.
• Stay updated with industry trends and best practices to drive continuous improvement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in brand management and marketing.
• Proven track record of successful marketing campaigns and brand development.
• Strong understanding of digital marketing tools and platforms.
• Excellent analytical and strategic thinking skills.
• Proficiency in Indonesian and English.
• Certification in digital marketing (e.g., Google Ads, Meta Blueprint) is a plus.
• Strong leadership and team management skills.

🛠️ Keahlian

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